Every headshot on a law firm page looks the same. Gray backdrop, stiff arms crossed, a smile that makes them look like an idiot. I see it constantly in the websites of law firms in Houston, and it’s why potential clients scroll right past attorneys who are probably damn good at their jobs. I get it. I used to be a lawyer, and these assholes would come in every few years, point a camera at me, and say “okay, Mr. Gillett, smile.” They left the most important part up to me, and I had no idea what to do back then.
Here’s the thing about hiring a lawyer: people are scared. They’re dealing with a divorce, a lawsuit, a mess they didn’t ask for. They’re not choosing you off of a resume, they’re choosing you off a gut feeling. And that gut feeling forms in about two seconds, from looking at your headshot.
So I don’t just point a camera at you and say “smile.” I coach you. I direct you. I’m basically a consultant for your face for the time we’re together. We work through how you stand, where your chin goes, what your eyes are doing. There are minute differences in expression that can make you go from scared dear in the headlights to the bad ass you are. Most people don’t know how to make those expressions on command. I do. That’s my whole job.
I shoot attorneys who’ve spent a decade in a courtroom and still tense up in front of a lens. By the time we’re done, they don’t look like they have a stick up their ass. They look like someone you’d actually want arguing on your behalf.
You get an abundance of time, outfit changes, prep beforehand so you’re not guessing what to wear, and real advice on which shots to actually use, not just a gallery dump and a “good luck picking.”
If your headshot is still doing your practice more harm than good, let’s fix that.
Book a free consultation or call (713) 568-5570. No commitment, I just really like talking about this stuff with people who are good at what they do.
